I design products

around⟣how people actually think.

Background in cognitive science and psychology.
I run research and design end-to-end across healthtech, B2B SaaS, and AI.

Currently open to full-time design roles

selected works

Main Project Image

AI

0→1

Mobile

Leading an AI Photo App From 0 to 1 in 4 Weeks

Led research + design that turned a founder's vision into a mobile app. 72% satisfaction.

Main Project Image

AI

0→1

Mobile

Leading an AI Photo App From 0 to 1 in 4 Weeks

Led research + design that turned a founder's vision into a mobile app. 72% satisfaction.

Main Project Image

AI

0→1

Mobile

Leading an AI Photo App From 0 to 1 in 4 Weeks

Led research + design that turned a founder's vision into a mobile app. 72% satisfaction.

View Project

Main Project Image

Healthtech

2-sided Design

B2B+B2C

Pharmacy workflows that secured 3 partnerships in 60 days

Designed and shipped a two-sided healthtech platform — operator backend + consumer storefront.

Main Project Image

Healthtech

2-sided Design

B2B+B2C

Pharmacy workflows that secured 3 partnerships in 60 days

Designed and shipped a two-sided healthtech platform — operator backend + consumer storefront.

Main Project Image

Healthtech

2-sided Design

B2B+B2C

Pharmacy workflows that secured 3 partnerships in 60 days

Designed and shipped a two-sided healthtech platform — operator backend + consumer storefront.

View Project

Onboarding

Job Marketplace

Launched ~1 year

🔒 Onboarding that cut drop-off 35% — without forcing anyone

Designed and shipped the activation flow for a job marketplace.

Onboarding

Job Marketplace

Launched ~1 year

🔒 Onboarding that cut drop-off 35% — without forcing anyone

Designed and shipped the activation flow for a job marketplace.

Onboarding

Job Marketplace

Launched ~1 year

🔒 Onboarding that cut drop-off 35% — without forcing anyone

Designed and shipped the activation flow for a job marketplace.

Enter Password

I'm Helen. I got into design helping my immigrant parents with technology and realizing the same interface lands completely differently depending on who's using it. Since then, I've designed for how real people actually think, not how we assume they do.

I'm Helen. I got into design helping my immigrant parents with technology and realizing the same interface lands completely differently depending on who's using it. Since then, I've designed for how real people actually think, not how we assume they do.

I'm Helen. I got into design helping my immigrant parents with technology and realizing the same interface lands completely differently depending on who's using it. Since then, I've designed for how real people actually think, not how we assume they do.

B.S. Cognitive Science · B.A. Psychology — UC Santa Cruz

Get to know me!

Get to know me!

Playground

Healthtech

Mobile App

Research-led

One place for your appointments, records, and health questions

A healthtech app centralizing health records, appointment reminders, and an AI assistant: designed from survey and interview research in a 4-week program.

Healthtech

Mobile App

Research-led

One place for your appointments, records, and health questions

A healthtech app centralizing health records, appointment reminders, and an AI assistant: designed from survey and interview research in a 4-week program.

Healthtech

Mobile App

Research-led

One place for your appointments, records, and health questions

A healthtech app centralizing health records, appointment reminders, and an AI assistant: designed from survey and interview research in a 4-week program.

View Design

Recipe App

Accessibility

5-Day Sprint

Hands-free cooking for messy hands

A recipe app designed for hands-free use while cooking. In testing, 100% of participants would recommend it. (5-day solo sprint — research, competitive analysis, storyboards, end-to-end flow.)

Recipe App

Accessibility

5-Day Sprint

Hands-free cooking for messy hands

A recipe app designed for hands-free use while cooking. In testing, 100% of participants would recommend it. (5-day solo sprint — research, competitive analysis, storyboards, end-to-end flow.)

Recipe App

Accessibility

5-Day Sprint

Hands-free cooking for messy hands

A recipe app designed for hands-free use while cooking. In testing, 100% of participants would recommend it. (5-day solo sprint — research, competitive analysis, storyboards, end-to-end flow.)

View Design